We often hear about how the CMO role is constantly evolving, but just how much? This year, we’re tackling that question with The Ultimate CMO Survey.
Whether you’re fresh to the role or an experienced CMO, a marketing department of one or leading a cast of thousands, in-house or fractional, we want your input!
We’re taking a big look at everything related to the role of CMOs and marketing leaders: Their goals, their budgets, their teams, their tech, and more.
What then?
With these insights, we’ll construct a range of research reports on the current state of the CMO role in business, packed with insights on how you can succeed as a modern marketing leader.
What’s in it for you?
Your expertise – featured in our comprehensive reports – will be invaluable for shaping the future of marketing leadership, but this survey also offers options for your own personal career development.
In the survey are optional questions that allow you to share your insights and commentary on certain topics in more depth. The most astute responses to these questions will be quoted directly in the relevant reports, and you’ll receive a citation and credit: The ultimate boost to your position as a marketing thought leader.
The conversation on the role of CMOs is an ongoing one. Make sure you're exploring it with the support of a global network of marketing leaders on the CMO Alliance Community Slack channel.
