A more proactive approach to sales and marketing alignment

To be the most successful and appreciated as a B2B marketer is to have a real impact on the business’s pipeline or the revenue that is coming out at the end. And that needs attribution....

Here are five reasons why a packaged CDP is not a good choice for most enterprise brands – and one good reason why a composable CDP is the right way to go....

Matt has made it his mission to keep The Black Tux's disruptor edge, and he joined us to share how and why you can do the same. Discover how the right combination of creativity, technology, and personalization can help you hone that edge for a long time to come....

Recent technological advancements have unearthed a long tail of mistakes in ways digital campaigns are set up, resulting in media execution diverging from strategy in alarming ways....

Soti Vayen is a passionate member of our community, particularly in the Women in Leadership space, which is why we wanted to catch up with her and discuss how she’s finding the community....

Many organizations are starting to build around "customer-led growth". To explain what this means, there's no better person than Amanda Malko CMO of G2, and tireless advocate for the power of the customer voice....

Marketing teams are uniquely positioned to illuminate the critical nature of cybersecurity for businesses and to improve the adoption rate and implementation of better security strategies....

As a CMO, I often hear the term "360-degree marketing" or "omnichannel marketing" thrown around like a buzzword, but what does it really mean?...

People want to feel emotionally engaged with brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument....

Marketing is fundamentally about forging human connections and relationships. What better way to achieve that than by structuring your brand storytelling around the archetypal character dynamics that have resonated across cultures and centuries of human storytelling?...

We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling....

Organizational alignment and collaboration is pivotal for achieving sustainable growth and competitive advantage with marketing....

In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings from the Growth CMO Report 2024 about personnel that CMOs need to rely on to help meet their growth goals....

Cutting investment into the Social aspect of ESG these efforts will impact your short-term and your long-term growth, as it plays a key part of your ‘people’ strategy – the heartbeat of your organization....