Members-only Our case studies Community case study: “Women In Leadership? It's a game-changer.” Soti Vayena Soti Vayen is a passionate member of our community, particularly in the Women in Leadership space, which is why we wanted to catch up with her and discuss how she’s finding the community....
Members-only CMO Convo The most important people for driving growth with Morgan J Ingram In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings from the Growth CMO Report 2024 about personnel that CMOs need to rely on to help meet their growth goals....
Members-only Reports The Growth CMO Report 2024 Are you ready for the biggest, most extensive, comprehensive report on CMO goals we’ve ever produced?...
Members-only AI Are C-Suite leaders aligned on the use of AI in marketing? A CEO and CMO discuss the importance of alignment on the use of AI for marketing....
Members-only AI Building marketing teams in the age of AI It is critical that we think carefully about how our teams have to evolve with the introduction of AI....
Members-only Leadership How to create a culture for marketing creativity and excellence In this article, I’ll share insights into creating a culture that balances creativity with operational excellence, and how this approach leads to sustained business growth and team development....
Members-only Consumer Insights How to use social media to create real customer relationships In this article, I'll share insights on how to effectively utilize social media to not just reach your audience, but to resonate with them, creating lasting relationships that go beyond the surface level of likes and shares....
Members-only Leadership Driving revenue through marketing and sales alignment In this article, I'll break down the main reasons marketing and sales are often misaligned, the focus areas CMOs need to pay the most attention to achieve alignment, and my five tried-and-tested strategies that drive sales and marketing alignment....
Members-only Growth How to build a growth-focused marketing team Maya Moufarek, CMO Growth Consultant, discusses how you should be approaching growth-focused team building as a CMO....
Members-only Team building Your guide to (successfully) using projects in your hiring process In today's job market, it can be difficult for companies to assess their perfect marketing candidate. Title inflation, mass layoffs at blue chip companies, and a period of easy growth have made it more difficult to accurately assess candidates' skills and experience....
Members-only Reports The Growth CMO Survey 2023/24 We’re back with the newest edition of our Growth CMO Survey! Once again we’re taking a big look at how growth goals are currently being set, met, and measured, and how it all relates to the role of CMOs and their marketing teams....
Members-only Leadership Diverse marketing takes diverse leadership In CMO Convo’s 100th episode, I sat down with two exceptional women from the marketing world. In this article, I’ll be delving deep into the nuances of diversity and leadership in marketing....
Members-only Skills The new CMO: Strategist, technologist, and agent of growth In this article, I'm detailing the most important aspects of the CMO role right now, and what they need to maximize effectiveness in the future....
Members-only Podcasts CMO Convo's 100th episode | Diverse marketing needs diverse leadership We're celebrating hitting 100 episodes on CMO Convo with a special episode! The topic: overcoming obstacles as a woman marketer, and the importance of elevating and championing diverse voices....
Members-only Team building Six insights for taking your marketing team from startup to bustling small business Today I’m sharing six insights for starting and scaling a small business marketing and communications team that will save you time and energy in the trenches, bringing visibility to your company at each stage of growth....