Create & contribute

Just like our members, we’re always eager to learn new things. So with this in mind, we’re happy to offer a platform for you to share your insights into the role of the modern CMO, some top tips on how marketing strategy, management skills or just about anything else you think might be useful to the community.

Why us?

We aim to connect CMOs in order to give valuable insights to elevate their role. To be part of that conversation, this is the place to start. We’ll put your content in front of CMOs all over the world.

Once your content is on the site, we’ll:

  • Share the content with the rest of the community
  • Promote it across all of our social media channels

We’ll promote your personal brand for you.

Ready to rock and roll? Here’s how to get started.

How to contribute

Step 1: submit your subject

Before you get started, give us a heads-up on what you’re planning on writing about. Drop us a line at contribute@cmoalliance.io.

We’re open to a wide range of subjects but we need to make sure that:

  1. It’s relevant to CMOs.
  2. It’s not in conflict with something else we or other contributors might have in the pipeline.

Take a look at our editorial calendar below for some ideas. Note, we will accept articles on different subjects (son long as they're relevant to CMOs and marketing), but we will be aiming to focus on each subject as much as possible.

Month/Topic

Description

Topic ideas to get you started

Final submission date

September - Martech

Building and curating a solid martech stack is one of the most important duties of a modern CMO. 


But where to start if you’re building one from scratch? What if you’ve realized your current stack just isn’t fit for purpose? 


It’s these kinds of questions we need to answer!

• A guide to integrating a martech stack with other departments’ systems.


• Innovative ways to utilize existing martech.


• Where you see the future of martech going.


• The best tools to manage and optimize a data-driven marketing strategy.

August 23rd

October - Teams

Without an effective team, what even is a CMO? Probably extremely busy!


But first, you need to build, structure, and manage that team into a well-oiled marketing machine.


After that, you need to consider career progressions, cut down on job churn, and ensure your team is working well with other departments.


That’s no easy task, which is why we need insights from CMOs on how they’re going about it.

• How you decided on your current team framework.


• Advice on how to plot team progression, learning, and development.


• What to prioritize when building a new marketing team.


• How to coach your team in producing actionable insights from the data they have.



September 27th

November - Knowing your customers

Understanding your customers is CMO 101. It’s at the heart of how to build marketing strategies and brands.


But how can you get to know them? Where do you go, and what can you do with those insights once you’ve got them?

• Big changes in your customer behavior and how you responded.



• Key resources for understanding your customers.


• Building customer-centric brand stories.


• Identifying what data is valuable in getting to know your customers.

October 25th

December - The year that was and the year to come

What have you achieved this year? What challenges have you faced, and how did you overcome them? Let the CMOA community know what you’ve learned this year!


On the other hand, what have you got planned for next year? What are your priorities? Any hot trends you’re looking forward to capitalizing on in your role as CMO? We want to know!

• Biggest challenges you overcame in 2021.


• Highlighting the CMOs you’ve admired/learned from the most in 2021.


• Top marketing priorities for 2022.



November 22nd

Download the editorial calendar as a PDF here.

Step 2: follow the rules

While we’re pretty laidback about the range of content, we do have some guidelines you’ll need to follow to get onto the site.

  • Articles need to be no less than 800 words
  • Any images provided must be royalty free
  • We’ll need a picture of the author and a short bio (150 words max)

Also, while we always appreciate a good hustle, we’d prefer you didn’t use the article to promote your own (or business’) products and services. For that, check out our sponsorship opportunities instead

Our editors reserve the right to rewrite and cut copy, change the title of your article or modify the piece as necessary.

We do accept articles that have been previously published elsewhere, however there will be a three week waiting period for a live date if the article sent is newly published. Articles that are not exclusive to CMO Alliance will include a canonical link back to the original post.

Likewise, we request that contributed articles remain exclusive to CMO Alliance for three weeks from publication, after which time they can be republished, with a canonical link back to our site.

Step 3: Submit your work

Include the link/attachment to your article, if it's already written, along with your profile pic and bio, unless you’re already set up as a contributor.

Yawn, time for the boring bits…

Image policy

We include images with every post. Stock photography will be chosen by our team and will be posted with your entry unless you have a particular image you wish to use. By including any photos, screenshots, or images, you consent to allow CMO Alliance to post this image with proper credit to you and/or the creator.

Links in your post should be relevant to the story you’re telling and provide context to your audience. When referring to another article or piece of research, please use proper citation or link to the source material.

Syndication policy

We reserve the right to use any and all contributed content, with credit to any authors, in its entirety or in portions for promotional purposes, including in social media, other blogs, or newsletters. CMO Alliance may choose to cross-post to Medium, LinkedIn, other blogging services, or our affiliated communities.