Brand marketing analytics bridges brand building and performance marketing. This article shows CMOs how to measure brand impacts, project revenue contributions, and sell to CFOs....

To achieve real sales and marketing alignment, CMOs need to be more proactive in building a positive relationship between the two functions....

To be the most successful and appreciated as a B2B marketer is to have a real impact on the business’s pipeline or the revenue that is coming out at the end. And that needs attribution....

According to Jeff Coyle, Chief Strategy Officer and Co-founder of MarketMuse, by gaining an understanding of how search bots actually crawl your site, you can give your content teams more freedom to create the great content your customers deserve and value....

Here are five reasons why a packaged CDP is not a good choice for most enterprise brands – and one good reason why a composable CDP is the right way to go....

Alan Gleeson joined us once again, to share his considerable experience as a fractional CMO for B2B SaaS start-ups and give you the lowdown on everything you should be thinking about when it comes to early start-up branding....