Sponsored by Deepcrawl

Becoming a great CMO doesn't happen overnight. It takes work to build yourself up, and for our guest on this episode of CMO Convo, Nischala Murthy Kaushik, there are three pillars to build on: strategy, skills, and smiles.

In this episode, Nischala takes us through each pillar and examines why they're important to being a great CMO, as well as how CMOs can improve their approach to each one.

Listen to the full episode and more here.

Key talking points

  • The basis of great marketing strategies in the age of COVID.
  • What skills CMOs should focus on leveling up and how to do it.
  • The importance of employee happiness and the role CMOs can play in encouraging that in their marketing teams.

About the guest

Nischala Murthy Kaushik is the Chief Marketing Officer (CMO) at HFS Research. She is also a member of the HFS Executive Management team, responsible for defining the company strategy, vision and roadmap. Nischala also champions the charter of diversity & inclusion – a theme core to HFS values.

Nischala loves writing, and for over a decade has been a content creator using words to spark conversations,  champion causes and catalyse change on themes close to her heart. She has won many awards and recognitions for her writing – latest being named among the 2020 Top 20 LinkedIn Voices for India. She is a Polymath – who is also a Speaker, Mentor, Community Builder, Horizon Gazer, Philanthropist and a student of life for life.

About our sponsor

Deepcrawl empowers the world’s leading brands to harness their full revenue potential through the one initiative most businesses overlook – technical SEO.

Our market-leading SaaS Technical SEO platform is used every day by thousands of enterprise businesses as well as all six major global group advertising agencies – including leading brands like Adobe, eBay, Microsoft, Twitch, Canva, and Paypal.

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Get involved

Want to be part of the conversation with modern CMOs? The first step is to join our community! Access is completely free, and you’ll get to connect with CMOs around the world.

Want to guest on CMO Convo? If you have experience as a CMO, we want to hear from you! Whether you have a topic in mind or want to brainstorm some ideas, get in touch at contribute@cmoalliance.io.

Feeling inspired by something Nischala discussed in this episode? Join us on November 3rd for the CMO Summit, where she'll be taking part in the panel: Marketing in a Post-Pandemic World. Get your ticket now!