Across every industry, the demand for content is relentless. But how important is it for CMOs to be involved in their businesses’ content strategies?
To Aidan the answer is obvious: they should be very involved. In this episode, we dig into the importance of valuable content to a brand, what a CMO’s role is in developing that content, and how to avoid common pitfalls in the pursuit of content.
Key talking points
- The value of good content and how to develop it.
- The role of CMOs in driving and developing a brand’s content strategy.
- The role of SEO in a strong content strategy.
About the guest
Aidan spent most of her career prior to her current role agency-side or working in the health sector. But following some reassessing and some independent consultancy work, she made the big jump to the D2C arts world as the first CMO of custom art startup Paintru.
Aidan is passionate about marketing strategy and is quite the "ideator", being driven by new ideas and ways to innovate and improve.
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